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Hines started her career at Volkswagen of America in brand marketing.A native of Washington, D.C., Hines earned her master’s degree in communications from American University and her bachelor’s degree in business administration from Florida A&M University. Hines also served as Executive Director of the Nissan Foundation, as well as the North America Chief Publicist for Nissan’s President & CEO during her tenure. Two former Fox Sports executives have been charged with participating in an alleged scheme to pay millions of dollars in bribes to soccer officials in exchange for broadcasting rights. All Rights Reserved
With Converse, Hines led media relations and brand communications across key markets worldwide and was an instrumental part of the brand’s billion-dollar growth.
To download a photo, select an image size from the two options below, and enter a valid email address in the email address field below. © 2018 FOX Sports Interactive Media, LLC. Many of Fox Sports’ on-air anchors and analysts agreed in April to take a temporary pay cut, largely in tandem with compensation decreases among top executives at parent company Fox … Hines reports to Chief Executive Officer & Executive Producer, Eric Shanks.Hines joined FOX Sports following 10 successful years at NIKE, Inc., where she most recently served as Vice President, Global Communications for the Converse brand. In addition, Shanks spearheads the division’s strategy of pursuing major event programming to ensure FOX Sports’ position as a premier network sports broadcaster.Shanks served as Executive Vice President for entertainment for DIRECTV from 2004-2010, where he invented the NFL RedZone channel. Back in April, Fox Sports asked on-air talent to take a 15% pay reduction to help the company weather the pandemic, an effort that also included pay cuts for executives at the broader Fox … He was responsible for DIRECTV’s original entertainment, regional sports networks, advanced products and advertising sales. “It’s been over three months since we launched FOX Sports 1 and FOX Sports 2, and over time we’ve identified areas that require focused attention from experienced executives,” said Shanks. Even after Olsen inked his deal with the Seahawks, Fox Sports executives continued to make a run at him for this season, but will have to settle for after he plays his final game. Named to the position in June 2010 at age 38, he is believed to be the youngest executive to lead a broadcast network sports division ever.Shanks’ appointment is the very definition of the American corporate success story. Hines was also the Director of Communications for NIKE’s Jordan Brand and led the communications, entertainment and events strategy in support of the brand’s premium athletic footwear, apparel and accessories. He also served on production crews for FOX Sports’ coverage of the NHL and MLB. Terri Hines joined FOX Sports as Executive Vice President, Communications in December 2016. Live stream FOX Sports events like NFL, MLB, NBA, NHL, College Football and Basketball, NASCAR, UFC, UEFA Champions League FIFA World Cup and more. Additionally, she has served as a judge for numerous industry and scholarship awards and has been invited to speak and guest lecture at a number of colleges and universities, including her alma mater, Florida A&M. She served as an associate producer for the award-winning feature documentary “A Ballerina’s Tale,” based on the journey of American Ballet Theatre principal dancer Misty Copeland, which first premiered at the TriBeCa Film Festival in April 2015.
Shanks originally joined FOX Sports in 1994, the network’s inaugural NFL season. Working directly with NBA legend Michael Jordan and his team, Hines was a driving force behind a number of brand firsts, most notably the campaign launch for the AIR JORDAN XX3, which at the time was the biggest in NIKE history. All Rights Reserved
Hines has been featured in PRSA’s Public Relations Tactics and served as a speaker for Women in Sports & Events (WISE) and the Women in Sports Business Symposium.
He also served on production crews for FOX Sports’ coverage of the NHL and MLB. A creative marketer, storyteller, and vision-driven executive with over 20 years of professional experience spanning brand marketing, global communications and publicity, she serves as FOX Sports’ chief spokesperson and is responsible for leading the development and execution of communication strategies for the #1 brand in live sports entertainment. His advances include the launch of DIRECTV on DEMAND, the creation of the NFL RedZone, as well as the partnership between DIRECTV and Augusta National for the multiscreen coverage of The Masters.In 2001, Shanks created Sky Italia’s sports networks for NewsCorp. Hines has been honored by several publications and organizations, including Forbes Magazine’s Women in Sports: Ones to Watch in 2017, Women In Cable Telecommunications 2017 LEA Award, The Feminist Press 2016 Feminist Power Award, Black Retail Action Group’s 2016 Business Achievement Award, Savoy Magazine’s Top Influential Women in Corporate America, The Network Journal’s Top 40 Under Forty and Los Angeles Business Journal’s Women Making a Difference.In her spare time, Hines enjoys writing and traveling and is passionate about the arts.
To download a photo, select an image size from the two options below, and enter a valid email address in the email address field below. A winner of more than 20 Sports Emmy Awards, holder of 11 U.S. patents, and a member of the Sports Business Journal’s prestigious “40 Under 40” Hall of Fame, he oversees programming, production, field and studio operations, marketing, promotion, communications, business and legal affairs for America’s top-rated sports network. He also directs all aspects of FOX Sports’ television investments and partnerships, and was instrumental in the formation of FoxBet, a groundbreaking partnership with and investment in the Stars Group.
© 2018 FOX Sports Interactive Media, LLC. In that role, Shanks developed innovative content and services that were compelling and distinct. Eric Shanks is Chief Executive Officer and Executive Producer of FOX Sports.
Hines started her career at Volkswagen of America in brand marketing.A native of Washington, D.C., Hines earned her master’s degree in communications from American University and her bachelor’s degree in business administration from Florida A&M University. Hines also served as Executive Director of the Nissan Foundation, as well as the North America Chief Publicist for Nissan’s President & CEO during her tenure. Two former Fox Sports executives have been charged with participating in an alleged scheme to pay millions of dollars in bribes to soccer officials in exchange for broadcasting rights. All Rights Reserved
With Converse, Hines led media relations and brand communications across key markets worldwide and was an instrumental part of the brand’s billion-dollar growth.
To download a photo, select an image size from the two options below, and enter a valid email address in the email address field below. © 2018 FOX Sports Interactive Media, LLC. Many of Fox Sports’ on-air anchors and analysts agreed in April to take a temporary pay cut, largely in tandem with compensation decreases among top executives at parent company Fox … Hines reports to Chief Executive Officer & Executive Producer, Eric Shanks.Hines joined FOX Sports following 10 successful years at NIKE, Inc., where she most recently served as Vice President, Global Communications for the Converse brand. In addition, Shanks spearheads the division’s strategy of pursuing major event programming to ensure FOX Sports’ position as a premier network sports broadcaster.Shanks served as Executive Vice President for entertainment for DIRECTV from 2004-2010, where he invented the NFL RedZone channel. Back in April, Fox Sports asked on-air talent to take a 15% pay reduction to help the company weather the pandemic, an effort that also included pay cuts for executives at the broader Fox … He was responsible for DIRECTV’s original entertainment, regional sports networks, advanced products and advertising sales. “It’s been over three months since we launched FOX Sports 1 and FOX Sports 2, and over time we’ve identified areas that require focused attention from experienced executives,” said Shanks. Even after Olsen inked his deal with the Seahawks, Fox Sports executives continued to make a run at him for this season, but will have to settle for after he plays his final game. Named to the position in June 2010 at age 38, he is believed to be the youngest executive to lead a broadcast network sports division ever.Shanks’ appointment is the very definition of the American corporate success story. Hines was also the Director of Communications for NIKE’s Jordan Brand and led the communications, entertainment and events strategy in support of the brand’s premium athletic footwear, apparel and accessories. He also served on production crews for FOX Sports’ coverage of the NHL and MLB. Terri Hines joined FOX Sports as Executive Vice President, Communications in December 2016. Live stream FOX Sports events like NFL, MLB, NBA, NHL, College Football and Basketball, NASCAR, UFC, UEFA Champions League FIFA World Cup and more. Additionally, she has served as a judge for numerous industry and scholarship awards and has been invited to speak and guest lecture at a number of colleges and universities, including her alma mater, Florida A&M. She served as an associate producer for the award-winning feature documentary “A Ballerina’s Tale,” based on the journey of American Ballet Theatre principal dancer Misty Copeland, which first premiered at the TriBeCa Film Festival in April 2015.
Shanks originally joined FOX Sports in 1994, the network’s inaugural NFL season. Working directly with NBA legend Michael Jordan and his team, Hines was a driving force behind a number of brand firsts, most notably the campaign launch for the AIR JORDAN XX3, which at the time was the biggest in NIKE history. All Rights Reserved
Hines has been featured in PRSA’s Public Relations Tactics and served as a speaker for Women in Sports & Events (WISE) and the Women in Sports Business Symposium.
He also served on production crews for FOX Sports’ coverage of the NHL and MLB. A creative marketer, storyteller, and vision-driven executive with over 20 years of professional experience spanning brand marketing, global communications and publicity, she serves as FOX Sports’ chief spokesperson and is responsible for leading the development and execution of communication strategies for the #1 brand in live sports entertainment. His advances include the launch of DIRECTV on DEMAND, the creation of the NFL RedZone, as well as the partnership between DIRECTV and Augusta National for the multiscreen coverage of The Masters.In 2001, Shanks created Sky Italia’s sports networks for NewsCorp. Hines has been honored by several publications and organizations, including Forbes Magazine’s Women in Sports: Ones to Watch in 2017, Women In Cable Telecommunications 2017 LEA Award, The Feminist Press 2016 Feminist Power Award, Black Retail Action Group’s 2016 Business Achievement Award, Savoy Magazine’s Top Influential Women in Corporate America, The Network Journal’s Top 40 Under Forty and Los Angeles Business Journal’s Women Making a Difference.In her spare time, Hines enjoys writing and traveling and is passionate about the arts.
To download a photo, select an image size from the two options below, and enter a valid email address in the email address field below. A winner of more than 20 Sports Emmy Awards, holder of 11 U.S. patents, and a member of the Sports Business Journal’s prestigious “40 Under 40” Hall of Fame, he oversees programming, production, field and studio operations, marketing, promotion, communications, business and legal affairs for America’s top-rated sports network. He also directs all aspects of FOX Sports’ television investments and partnerships, and was instrumental in the formation of FoxBet, a groundbreaking partnership with and investment in the Stars Group.
© 2018 FOX Sports Interactive Media, LLC. In that role, Shanks developed innovative content and services that were compelling and distinct. Eric Shanks is Chief Executive Officer and Executive Producer of FOX Sports.