Snowboarder Nicolas Müller values Zurich’s vicinity to numerous ski areas. Reinventing the art of travel, from airplane apps to hotel roomsCutting-edge branding solutions for B2B organisationsCrafting brand experiences, from cosmetics to cognac You can easily unsubscribe at anytime via the link provided in our emails. ABOUT VIU. Museums, concerts, theaters and festivals: in Zurich, culture fans are spoilt for choice. SWISS DESIGN - HANDCRAFTED TO PERFECTION. Within a short space of time, the Zurich start-up company has developed into a medium-sized enterprise and is expanding across Europe. Lunettes haut de gamme en acétate, acier inoxydable et titane à partir de 175 CHF, verres compris. Zurich produces delicacies to suit every taste. Not only does this transparency build trust and highlight the quality of the VIU product, it simultaneously highlights the dishonesty of their competitors (who charge significantly higher prices, often for a mediocre product mass-produced in the Far-east).All-in-all, it appeals to a distinctly modern, distinctly European, distinctly youthful aspirational class. It was their wish to create affordabl
I love the variety of out-of-the-ordinary façades in Zurich.
The product itself, however, is still very affordable.Ever distrustful of a deal too good to be true, affordable prices often scare consumers away. Viu was founded in 2012 by a group of five people who recognized the monopoly that was the eyeglasses industry in Switzerland. They were frustrated by the limited selection and the fact that the high prices didn’t always indicate quality–so their solution was simple: cut out the middle man. And the idea has caught on. In Zurich, the city with plenty of water, swimming is a cult – and a place to cool down with a swim in the... But the VIU founders claim that their lower prices do not mean lower quality – “Swiss design, the highest quality standards of an Italian family business, and reasonable prices are not contradictory for us” – and to prove this they are highly transparent about everything, from high-quality materials to Swiss design to sustainable production. As an independent eyewear brand, Viu designs all its models itself. We also share information about your use of our site with our social media, advertising and analytics partners. Distinctly European. Combined, the visual identity is undeniably aspirational. One still looking for a quality product, but one no longer willing to accept the dictatorial price-tags and translucent methods of the old established brands.A further embracement of the modern and a middle finger to the old way of doing things, VIU initially cut out the middleman (retailers and wholesalers) and took its product direct to the customer, starting out as a try-at-home online shop.
With the Zürich Card, you can enjoy Zurich in all its diversity – and save time and money too. The eyewear label from Zurich In late 2012, Aeberhard, along with VIU co-founders Killian Wagner and Peter Kaeser, Christian Kaegi and Dominik Müller, found themselves frustrated at the skewed price-to-quality relationship of the optical market. Swiss design at fair prices In Zurich, you can do things that you can’t do in other large cities: like head off into the mountains.
And is an original Zurich creation, too. Alcoholic? This exciting brand is bringing instagrammable personality to the Japanese watch industry and beyond.
The eyewear label from Zurich VIU is a young and innovative eyewear label from Switzerland. And is an original Zurich creation, too.As an independent eyewear brand, Viu designs all its models itself. VIU EYEWEAR - 3600 Thun, BE - Switzerland - 4 days ago ÜBER VIU Wir von VIU sind ein aufstrebendes und innovatives Schweizer Brillenlabel, das den Markt für Designerbrillen revolutioniert, indem wir qualitativ hochwertige und nachhaltige Produkte zu fairen Preisen anbieten. VIU Eyewear, though founded in Switzerland in 2013 by five friends, at its core is driven by one simple idea: to supply high-quality glasses at an affordable price.
But that’s not all. We have set out to revolutionize the market for designer eyewear with our direct-to-consumer business model. Get curated luxury & lifestyle insights in your inbox. VIU’s collections are designed in Switzerland under the direction of Creative Director Fabrice Aeberhard. They formulated a plan for producing eyewear that was accessible, high quality in production and distinctive in design. The Zürich Pride Festival is close to my heart. This allowed VIU to build its brand, customer base and the finances needed to open their own stores. Together with two designers and an optician, Kilian Wagner and Peter Käser set out to found innovative label Viu Eyewear in Zürich in 2013. It brings together people from all ages and social groups. Sign up here.Yes, send me relevant emails (1-2 per month) about Creative Supply's publications and events.We won't share your data with any third party. Let the people of Zurich guide and advise you – their Zurich could be your Zurich.The young label, Viu, from Zurich sells eyewear directly to the customer, without intermediary traders. However, only time will tell, and, if they truly want to break these new markets, there is a chance they will have to show a flexibility until now unneeded.We are always looking for new, fresh brands to make an appearance in our articles. Or spicy? With some savvy positioning, this Swiss elevator brand is emphasising values and vision to inspire – and unlocking its own... We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. Swiss design at fair prices Our flagship tool to build compelling brand stories Testez maintenant et gratuitement 4 paires de lunettes de correction avec TRY AT HOME! In this bright white, minimalist, yet elegantly designed store, spectacle wearers can find the eyewear that is perfectly suited to them. Sweet?
VIU Eyewear, though founded in Switzerland in 2013 by five friends, at its core is driven by one simple idea: to supply high-quality glasses at an affordable price.
VIU glasses are designed in Zurich and handmade in Italy and Japan.
Youthful and hip, yet classy and classic. These are brands and originals from Zurich that enhance our lives.